Steve Rendle is President & Chief Executive Officer of VF Corporation. He has more than 30 years of experience in the specialty outdoor and action sports industry, 16 of which have been with VF. He is a member of VF’s Board of Directors.
Before his appointment to CEO in January 2017, Rendle was President & Chief Operating Officer, overseeing all of VF’s business coalitions worldwide: Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. He was also responsible for VF’s global Supply Chain and Direct-to-Consumer platforms.
Prior to becoming President & COO, he was Senior Vice President, Americas, with responsibility for driving the strategies to support VF’s continued growth in its Americas-based businesses.
Previously, Rendle spent three years as Vice President, VF Corporation and Group President, Outdoor & Action Sports Americas, leading VF’s Outdoor and Action Sports Americas businesses in North and South America.
Rendle also served as President of VF’s Outdoor Americas coalition, where he oversaw The North Face®, JanSport®, Eagle Creek® and lucy® brands, as well as business development for the coalition. From 2004 to 2011, he served as President of The North Face®.
Rendle began his VF career with The North Face® in 1999 and shortly afterward was promoted to Vice President of Sales, where he worked to reshape the business’ sales organization, product and marketing strategies, and go-to-market model. Before joining The North Face®, Rendle held leading sales management roles at Youngone Corporation and at W.L. Gore and Associates.
Rendle serves on the Board of Directors of Advanced Functional Fabrics of America, Inc. (AFFOA), an organization working to enable a manufacturing-based approach to transforming traditional fibers, yarns, and fabrics into highly sophisticated, integrated, and networked devices and systems. He is a founding board member of the Outdoor Industry’s Outdoor Foundation. He has also served in an advisory capacity to Bainbridge Graduate Institute and provided insight into its creation of an M.B.A. program concentration focused on sustainability. Rendle was honored with The Mountain Institute’s annual Exemplary Corporate Stewardship of Mountains award in 2007.
He earned a B.S. degree in Kinesiology from the University of Washington.